The Lobby (fromthelobby.com) is a new shopping concierge service that brings up-and-coming fashion brands (think Cuyana, Amour Vert and GREATS) to customers at their offices to try on before they buy.

Job Overview:

We are looking for an entrepreneurial Head of Growth to build our growth playbook and drive massive adoption at top companies in the Bay Area and beyond. As a member of our leadership team, you will have ownership over an entire area of the business and the resources to build a growth team from the ground up. You and your team will come up with a comprehensive cross-channel marketing strategy, test and iterate quickly and operationalize winning strategies.

We are seeking an experienced marketer who has a proven track record in performance marketing and the ability to deliver upon aggressive user acquisition growth targets. The ideal candidate is able to think at a strategic level while still being hands-on with careful attention to detail.

Responsibilities:

  • Refining our Growth Playbook to build a repeatable model for launching our service and growing our membership at new companies every week through:
    • Performance Marketing: Experiment with paid channels including SEM, Display, Instagram/Facebook Ads, Retargeting, Advertorial, etc.
    • Partnerships: Help define our company perk program and build team to sell to companies
    • Community & Events: Oversee the development of our ambassador program, social media strategy, influencer partnerships and event strategy
    • Coming up with out of the box ways to tie together our various channels to maximize membership and revenue growth
  • Set up and evolve systems, processes and reporting to analyze daily, weekly and monthly channel performance
  • Building and managing a growing marketing team (of 3-4 people)
  • Effectively allocate and deploy a growing marketing budget with a view at hitting specific ROI goals related to revenue, CAC, and LTV

Requirements

  • 6-8+ years of marketing experience, ideally building/managing a team from the ground up
  • Deep expertise with performance/paid marketing across online and offline channels
  • Strong project management skills with experience developing and executing marketing strategy successfully while collaborating cross-functionally
  • Analytic approach to campaign creation, with a maniacal focus on testing, learning, and optimizing future campaigns
  • Ability to develop, execute, and communicate a long-term vision, while also balancing immediate priorities
  • Deep experience defining, analyzing and reporting on performance marketing metrics in a multi-channel environment (i.e., CPC, CPA, CAC, LTV, Yield)
  • Thorough understanding of attribution models, customer cohorts, and data analysis
  • Extensive knowledge and passion for fashion is a huge plus

More About Us:

Our members-only service removes all the hassles of traditional shopping, so customers don’t have to deal with annoying return forms, printing shipping labels or going to the post office — and can discover and try new brands and products without any anxiety or stress.

We currently deliver to top companies in SF (from Google and Salesforce to Airbnb and Pinterest), and we are slated to launch three more cities over the next year. Although we are a small team, we’re growing fast, and have been featured in Forbes and raised money from First Round Capital, SV Angel and other top e-commerce investors (including early investors in Pinterest, Refinery29, Cuyana and The RealReal).

The Lobby is an equal opportunity employer and we value diversity. All employment is decided on the basis of qualifications, merit and business need.